Music Magazine Questionnaire

1. Which of the following mastheads do you prefer?

·         Amplified

·         MUTINY!

·         Mosh Mag

·         Other ____________________

2. Which of the following slogans do you prefer?

·         Defend pop punk. Buy this magazine.

·         The home of pop punk

·         Other _____________________

3. What gender are you?

·         Male

·         Female

4. What age group are you in?

·         15-17

·         18-21

·         22-25+

5. would you buy a music magazine?

·         Yes

·         No

6. How much would you be willing to pay for a music magazine?

·         £1.00-£2.00

·         £2.00-£3.00

·         £3.00-£4.00

·         £4.00-£5.00

7. What would you like to see in the magazine?

·         Upcoming gigs

·         Album/live show reviews

·         Interviews with artists

·         Competitions

·         Other_____________________

8. What images would you like to see on the front cover?

·         Solo artists

·         Band

9. What colours would you like to see on the magazine?

·         Black

·         White

·         Red

·         Other _____________________

Reader Profile

General
 Male- 85%
Female- 15%
Average age- 20
Still studying- 75%
Work full time- 25%
In the last 12 months readers bought on average:
25 CD albums
20 Singles
65% Buy most of their music from a major music chain
35% Specialist record shop
30% Festivals
10% Online retailer ( Amazon)
10%Tracks downloaded in last month
14%Albums burned to computer/ MP3 player
65% Own an iPod
36% Own a digital radio
95% own a CD player
Gigs and events
70% go to gigs regularly
85% go to at least 1 festival per year
80% get their tickets from online retailers
20% over the phone
75% agree that reviews help them discover new music
96% agree that music is a big part of their lives
80% agree that they like to listen to new bands

Reader Fan Profile

Age 18 - 25

What are they wearing? Band Merch tees, stud belts with big buckles, low riding black skinny jeans, and hi-top skate shoes that have been trashed from the hours of skating.

Listening to underground post hardcore screamo bands such as Of Mice & Men, Alesana, Alexisonfire, As I Lay Dying and Deaf Havana mixed with a selection of two tone ska bands such as The Specials and Bad Manners also pop punk artists such as A Day To Remember, Good Charlotte, Four Years Strong and Rise Against.

Find them chilling down the local skate park or bus station with their portable speakers listening to some tunes and complaining about just about anything mainstream or at a gig in the centre of the crowd in the middle of a mosh pit or on the front line of a wall of death.