Thursday 15 December 2011

Reader Profile


General
 Male- 85%
Female- 15%
Average age- 20
Still studying- 75%
Work full time- 25%
In the last 12 months readers bought on average:
25 CD albums
20 Singles
65% Buy most of their music from a major music chain
35% Specialist record shop
30% Festivals
10% Online retailer ( Amazon)
10%Tracks downloaded in last month
14%Albums burned to computer/ MP3 player
65% Own an iPod
36% Own a digital radio
95% own a CD player
Gigs and events
70% go to gigs regularly
85% go to at least 1 festival per year
80% get their tickets from online retailers
20% over the phone
75% agree that reviews help them discover new music
96% agree that music is a big part of their lives
80% agree that they like to listen to new bands

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